Quiz+Questions+and+Answers+on+'What+is+Media?'

Please post your quiz questions and answers to the 'What is Media?' chapter here. Please include the relevant page number and section names so that this becomes a useful review document.

Hannah: What is media Pg 19: What was the name of the monopoly that mgm and warner brothers set up in 1940?

The Motion Picture Producers and Distributors of America

Quiz questions on “Advertising and branding” (Beanka)

P.298 (Advertising: debates and histories) Q: What do “subliminal ads” refer to? A: Subliminal ads try to //bypass the “conscious” mind// by //use of messages inserted into advertising//.

Q: How do advertisements create barriers to competition? A: Creating “branded” images and advertising products are costly works, and young companies cannot afford it as much as big corporations can, so ads allow big corporations to be more influential in the so-called “free-market”.

P.304 (Marketing and branding: histories and debates) Q: What is USP and what does it mean? A: Unique Selling Proposition. Advertisers seek USP to show their unique quality in their products because there are too many close substitutes to their products.

P.305 Q: Name a few ways of marketing methods. A: Direct marketing, advertising, telemarketing, public relations, brand recognition.

__**Questions**__ Why skillful casting is important but it’s rarely discussed in work on stars? (p.318) -It is seen to detract from the star’s own intentions in a performance

What are the key function of Stars? (p.319) - Stars has always functioned as a key part of Hollywood’s relationship to broader capitalist structures, especially advertising and marketing.

Halfdan:

How does Google rank webpages, and how is this exploited? What is meant by self-surveillance when talking about women and advertising? What are a couple of the major objections concerning advertising? What are the 4 P’s? What kind of management is becoming increasingly important among many firms? What does Naomi Klein see as one the major consequence of using sub-contractors in the third world?
 * Google lists websites in order after how many other websites link to that website.
 * // Link spam // is used to link from one of spammer’s websites to another of the spammer’s websites. This way, the site linked to will appear higher in Google’s pageranks.
 * When women are exposed to advertisements, which depict classical female themes and roles of women in society, they survey themselves, in order to determine “how well” they fulfill those roles. This stimulates a need for “bettering themselves” and therefore buying.
 * Advertisements brainwash their audiences
 * Advertisements defend themselves by arguing they help us to be “rational consumers”
 * Is drives “planned obsolescence” and high consumption
 * Unnecessary business expense, which adds to the price of the product
 * Produces barriers too free competition, because young companies rarely can afford it.
 * Leads to huge degree of conformity
 * Product, Placement, Promotion, Price
 * Often a fourth is added: “brand”
 * Reputation management
 * That companies exploit workers by giving them less than the minimal in wages.
 * The wages are extremely low compared to the retail prices of the products.

List 3 characteristics of "Media":

 * ===The Media are human communication systems.===
 * ===The Media use processes of industrialized technology for producing messages.===
 * ===The Media aim to allow communication across distance, allowing communication to be recorded and transmitted.-page 2-===
 * Alan:**


 * The targeting of advertising towards an specific age group has increased, which one is this?
 * Kids have become the target of advertising more commonly recently.
 * Why should media studies be included in the elementary school curriculum?
 * To raise the awareness of the control media can have.
 * To encourage critical thinking.
 * What is a subliminal ad and why are they so controversial?
 * The use of imperceptible messages inserted into advertisement.
 * It was controversial because they thought it brainwashed the audience, bypassing the conciousness. The theory is now discarded though.
 * In your own words, what is marketing?
 * Marketing is the strategic placement of a product in the market.

**Lærke** : **What is direct marketing?** The Media student’s book, p. 305 You see a gorgeous guy. You walk up to him and say: “I’m fantastic” In other words direct marketing is when YOU go directly to you target group and tell them about YOUR product.

**What is telemarketing?** The Media student’s book, p. 305 Advertising over the phone. E.g. you see a gorgeous guy, get his number and the next day you call him and say: “I’m fantastic”

**What is public relations?** The Media student’s book, p. 305 You see a gorgeous guy. You hand him his drink, offer him a lift home, remind him of your name when he forgets, you tell him he is gorgeous and then say: “btw I’m fantastic” In other words public relation is when advertise while taking care of our target group. In this way the advertising is not as clear as e.g. direct marketing but the product will be related to something nice (e.g. the guy will contact you because he remember you as a very nice person)

**Explain what COE or Country of Origin Effect is** The Media student’s book, p. 307 It is the US response to 9/11. The main idea is to increase public awareness of the place of manufacture or ownership of a branded product and purchases or boycotts related to that.