Quiz+Questions+on+'What+is+Media+Studies'

Please post your quiz questions and answers on 'What is media studies?' (the cartoon chapter) here. Write your name before your question(s). Be sure to include the page number and section to which you are referring so that this becomes a useful review document.

Hannah: Media Studies Pg 9: What is meant by high/low culture in media terms?

High culture is “great art” produced by society, low culture is what the masses consume, eg. Trashy magazines

Media studies Pg 2: How has the media been revolutionized since 1980?

Internet and technology, satellite, new forms of mass media

Sophia :

Why does it say that studying media is like studying ourselves as social creatures? (page 8) A: Because our abilities to speak, think, form relationships with others, even our dreams and our own sense of identity are shaped a lot by the media.

What is the definition of pseudo-social science? (page 9, cartoon chapter) A: Pseudoscience is a claim, belief, or practice which is presented as scientific, but which does not adhere to a valid scientific method lacks supporting evidence or plausibility, cannot be reliably tested, or otherwise lacks scientific status.

Alaa: P:9 Q; why do we need to study media? A; because by studying media we are studying ourselves as social creatures thus know ourselves better

P:10 Q:What is the fundamental concept of media study? A: the concept that you can't believe anything you see or read or hear in media

P14 Q: Is advertising the same as propaganda? A; No, advertising is one form of propaganda

**Lærke** **Mention the four things, we need to consider, which makes the mass media so effective** Introducing Media Studies, p. 6

First, the media can reach vast numbers of people. Second, the messages are mediated by highly advanced technology. Third, most of us choose to be consumers of the professional productions of relatively few corporations. Four, there is virtually no communication between the source and the receiver

**Define pop fiction** Introducing Media Studies, p. 7

Pop fiction falls between the private and the personal world of the home and the outside world of publishers, studios, record labels ect. **Explain the essence of the case-study of Sunny Delight** Introducing Media Studies, p. 13

A drink that was linked to a healthy lifestyle for children since it contained vitamins A, B and C. It was also sponsored by the English Basketball Association. The parents were ‘fooled’ to think the drink was healthier than e.g. Coke and Pepsi. Later the Food Commission (a independent watchdog) declared Sunny Delight as unhealthy as any other soda drink. People felt that the factory had cheated them.